Canon just announced the launching of not one, not two but THREE Digital ELPH point-and-shoots

• PowerShot SD890 IS Digital ELPH Camera
• PowerShot SD790 IS Digital ELPH Camera
• PowerShot SD770 IS Digital ELPH Camera

Integrated Canon technologies such as Motion Detection Technology, Optical Image Stabilization, Genuine Canon Face Detection Technology, and Canon's proprietary DIGIC III imaging processor, along with the inherent style of the ELPH line; make them the ideal accessory for capturing a night out on the town or an intimate social gathering.

"The Canon PowerShot SD890 IS, SD790 IS and SD770 IS Digital ELPH cameras carry on the trend-setting traditions and extend the boundaries of technological ease and the individual sense of style that has always been at the heart of the ELPH line up," states Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. "Canon continues to draw upon its 70 years of imaging excellence and photographic expertise to develop new technological advancements, as well as create stylish form factors as seen in the iconic box and circle design of ELPH cameras."



More specifically Canon provides these new models have the following advancements:

Beating The Blur
Among the significant technological advances shared on the new PowerShot SD890 IS, SD790 IS and SD770 IS Digital ELPH cameras is Canon's intelligent anti-blur system. Developed by linking four of Canon's most cutting-edge achievements: Optical Image Stabilization, Motion Detection technology, Hi-ISO Auto and Noise Reduction technology, the result is consistently sharp and clear pictures, even when the shooting conditions and circumstances may not be ideal.

Genuine Canon Face Detection Technology
All three PowerShot Digital ELPH cameras feature the latest and most advanced generation of Genuine Canon Face Detection Technology, thus ensuring that up-to nine forward-looking faces in the frame - whether posed for a family portrait, candidly capturing friends and fun, or spontaneously snapping a toddler's expression of triumphant glee as two halting steps - are in focus and properly exposed, with or without flash. In addition to focus and exposure control, the camera's Face Detection feature captures truer, more accurately lit skin tones (and hence more beautifully rendered pictures) thanks to Canon's improved Face Detection White Balance. There's also a new optional "AF Point Zoom" feature that digitally enlarges the face of the main subject on the camera's LCD screen to make it easy to determine the optimum timing for clicking the shutter to capture the moment.

In-Camera Image Enhancement
Canon Digital ELPH cameras offer an array of in-camera processing features that once required tweaking with computer-based photo software. Now, newly developed Automatic Red Eye Correction can be engaged while shooting, minimizing the need for correction before printing or sharing images.



DIGIC III Imaging Processor
The "brain" in every new Canon digital camera is Canon's proprietary DIGIC III imaging processor. This exclusive chip is responsible for the camera's higher performance levels including faster start up, faster autofocus and quicker shutter response times that leave long lag competitors far behind. What's more, the DIGIC III processor improves both the image quality and the cameras' power consumption, extending the battery life under typical shooting conditions.

In the Boxes
The PowerShot SD890 IS, SD790 IS and SD770 IS Digital ELPH cameras are scheduled to be in stores early April, end of March and mid-April respectively. Each of these new, camera kits include a battery pack and charger, a 32MB SD memory card, a USB interface cable, an AV cable, a wrist strap, and Canon's software suite. Each kit carries an estimated retail price of $399.99,^* $349.99^* and $299.99^* respectively.