The One Laptop per Child association (OLPC) from Delaware, USA aims to design and make available to the public a laptop with a retail price of $100. Their website - laptop.org isn't exactly pushing it to sell, I think it's more of a public service for less privileged children. That's what I get from their mission statement anyway.
Would be quite difficult to set up in that I don't think anyone wants to marginalize the ongoing retail costs for laptop. The design and functionality of this laptop should be at par with its price, not hurting current laptop prices and product lines. So we should expect the $100 laptop to not be as hot as current laptop models and only enough for children's use.
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