Lego expands from Toys to Video Games

Lego usually partners with upcoming movies so that they launch the action figures or corresponding play sets just as the movie comes out. The advantage is that it piggy backs on the marketing campaign of the movie. The disadvantage is that when the movie hype dies down or when the movie stops showing in the theaters, the revenue from the toys also declines.

But video games have a longer shelf life and so in 2005, Lego expanded on its relationship with Lucas Films (it sells Lego’s brick sets based on Star Wars and Indiana Jones) by partnering with game developer TT Games to create Lego Star Wars: The Video Game, released at the same time as Star Wars Episode III: Revenge of the Sith.

Most Wanted Toys 2007 - For Girls

According to oll of 7,982 U.S. consumers by the company BIGresearch, Barbie is still rules girls' wish list as reported by reuters.

If you're looking for what a little girl is most likely to want this Christmas, The list is as follows:

1. Barbie
2. Bratz
3. Dolls (generic)
4. Dora the Explorer
5. Disney Princess
6. Disney Hannah Montana
7. Nintendo Wii
8. Webkinz
9. Elmo
10. American Girl

Barbie has been on the top of this list for 5 years now, followed by Bratz dolls and other generic ones. I guess girls still want to play with dolls. Stereotypical yet true. Newcomers to the girls' list this year were toys involving Disney singing star Hannah Montana, who is currently on a sold-out U.S. tour, and the popular Webkinz animals that come with a special code to give access to Webkinz World online.

(image from My Barbie)